Nationally-Recognized Business, Zingerman’s, Comes to CenLA

AriWeinzweigAlexandria, La. – How does a small delicatessen grow into a multi-million dollar business? Central Louisiana entrepreneurs and small business owners are about to find out, as the Business Acceleration System (BAS) presents Sharing Zingerman’s Unique Approach to Business on October 15th at the Hearn Stage Kress Theater in Alexandria.

This FREE workshop will be divided into two sessions:

Marketing Secret (9 a.m. – 11:30 a.m)  Weinzweig will share Zingerman’s philosophy of “speak loudly and often and wear your heart on your sleeve.” Additional topics will include market differentiation, marketing, merchandising, some laugh-out-loud moments and keys to create an engaging culture of success.

Leading with Zing! (1 p.m. – 3:30 p.m.) explores best business practices from the “front lines” that effectively serve bottom-line performance. Attendees will also learn how to implement and sustain efficient change in their organizations.

Seating is limited to 100. Advanced registration is strongly recommended. To reserve your seat, register online at or call (318) 441.3403. The Hearn Stage Kress Theater is located at 1102 Third Street, Alexandria, LA 71301.

Ari Weinzweig co-founded Zingerman’s – a small corner delicatessen in Ann Arbor, Michigan in 1982. Today, that tiny deli has grown into a nationally-recognized community of eight unique businesses with almost 600 employees and over $45 million in annual revenue. Named by Inc. Magazine as “the coolest small company in America,” Zingerman’s unique business model has clearly worked. Ari will be sharing his thoughts and techniques with up-and-coming entrepreneurs.

“Ari has a captivating style,” says Gary Perkins, Director of BAS. “He is an accomplished marketing and leadership expert who will provide Central Louisiana business owners with the training and tools to help move their business to the next level.”


Sharing Zingerman’s Unique APPROACH TO BUSINESS workshop  is brought to you by CLEDA and funded in part by The Rapides Foundation and The Louisiana Office of Community Development – Disaster Recovery Unit.

About the Central Louisiana Economic Development Alliance

The Central Louisiana Economic Development Alliance (CLEDA) is an organization that consists of the economic development entities from the parishes of Allen, Avoyelles, Catahoula, Concordia, Grant, LaSalle, Natchitoches, Rapides, Vernon and Winn. CLEDA’s mission is to help people prosper in vibrant, thriving communities. To learn more, visit

About the Business Acceleration System

The Business Acceleration System (BAS) is dedicated to speeding the development of Central Louisiana entrepreneurs by helping them acquire and apply the knowledge they need to grow their companies. BAS uses a multi-faceted approach that includes coaching, expert technical assistance, classroom learning, and web-based instruction to deliver the right content at the right time. To find out more, visit

About The Rapides Foundation

The Rapides Foundation is a philanthropic organization that develops initiatives and provides grants to organizations that share the Foundation’s mission to improve the health status of Central Louisiana. The Foundation’s service area consists of Allen, Avoyelles, Catahoula, Grant, LaSalle, Natchitoches, Rapides, Vernon and Winn parishes.

About The Louisiana Office of Community Development – Disaster Recovery Unit.

The Disaster Recovery Unit within the Division of Administration’s Office of Community Development is dedicated to helping Louisiana’s citizens recover from hurricanes Katrina, Rita, Gustav, Ike and Isaac. As the state’s central point for hurricane recovery, the OCD-DRU manages the most extensive rebuilding effort in American history, working closely with local, state and federal partners to ensure that Louisiana recovers safer, stronger and smarter than before.

About Zingerman’s and ZingTrain

Zingerman’s was founded in March 1982 by Ari Weinzweig and Paul Saginaw as a small corner delicatessen in Ann Arbor, Michigan. Today we are a community of eight unique businesses, with almost 600 employees and over 45 million dollars in annual revenue. We’re still in Ann Arbor, and it’s in our long-term vision that we’ll grow to include 12-18 businesses, all in the Ann Arbor area. During our 30+ years in business, Zingerman’s has been recognized nationally not just for our exceptional products and customer service but also for our unique business model.